We were tasked to design to provide the needs of the public and user. The Culture and Innovation Centre will serve as the Muar City’s cultural landmark and public activity center. The Project calls for a design that adhere to main criteria, appreciation of city/ town’s culture and innovativeness; exhibit the ingenuity and craftsmanship of the people and teach visitors and the younger about what they need to know about the city.

a) To design spaces that will effectively to show case and promote the culture of Muar City.

b) To align design, which will create a positive impact to the immediate neighborhood, more engaging and inviting hence, encourage people to stay and explore.

c) To respect and positively affect site and neighboring places with it is highly engaging design. Wherein the designed public areas serves as a platform to engage people thru exhibition, workshop and other type of activities.

d) The architecture or the design can be an iconic image to the city and a cultural landmark.

e) To incorporate an element of sustainability and green in design, educating people about the Importance of healthy living and environment. Likewise as a representation of the city’s credibility as the cleanest tourist city in the Asean region.

f) Design should comply with pertinent guidelines and regulations. Compliance with buildability, safety and building requirements.

g) Design that will incorporate new means of making cultural centers more relevant and enticing for locals of today’s generation and tourists who visits the country.